Alexa rank can speak for your website. A good Alexa rank is a definite plus. It is normally referred to as traffic rank. Some of the webmasters have scrapped it because it does not include all. Alexa logs visitor information about a website of only those visitors using the Alexa toolbar. The Alexa toolbar is available to most of the widely used browsers. Whenever a website is visited through a browser containing an Alexa toolbar, it displays traffic information about the website and also sends information to Alexa about the site and the visitor.
Your Alexa rank will come into picture when you are selling links or ad positions or reviews. Advertisers will prefer only those websites with a good Alexa rank.
There are two main ways of improving your Alexa rank:
- Encourage your users to download and install the Alexa Toolbar. Use Alexa redirecting URL instead of your main URL.
- The Alexa redirection URL looks like this: http://redirect.alexa.com/redirect?YOURSITE.COM
